122-year-old motorcycle brand struggles, dozens of dealers close
Snippet of Article: "Sales and demand have dropped for the iconic brand. While they may seem a little bit rebellious or even dangerous, motorcycles speak to the American spirit. ...Heritage and Legacy: Founded in 1903, Harley-Davidson has built over a century of brand recognition, making it synonymous with the cruiser motorcycle segment. ...While legacy and a loyal fan base help, strong brands can still face struggles. ..."
Source: www.thestreet.com